Source: Press Office
Category: News from exhibitors
Data publicazione: 04 June 2020
A partnership agreement has been signed between the digital trade fair for the fruit and vegetable sector and Assosementi, the association representing the entire industry (research, production and trade) consisting of 160 Italian member companies and a total turnover exceeding €1 billion.
The world of seeds has teamed up with Macfrut Digital. A partnership agreement has been signed between the digital trade fair for the fruit and vegetable sector and Assosementi, the association representing the entire industry (research, production and trade) consisting of 160 Italian member companies and a total turnover exceeding €1 billion.
The digital trade fair, to be held from 8 to 10 September 2020 via the Natlive platform, will host a “virtual” area featuring seed companies and sector professionals representing the entire industry. It will not attend just as a participant, but has entered into a strategic industry agreement based on a future-oriented approach to the international trade fair for the fruit and vegetable sector, which aims to boost the image of Italian produce and consolidate national production chains. Moreover, in addition to joining the event, Assosementi will provide support and assistance to members interested in participating in Macfrut Digital.
‘The health emergency of the last few months has clearly demonstrated the crucial importance of the seed industry as a strategic asset in the agri-food business and its social responsibility,’ said Roberto Morelato, President of Assosementi – Vegetable Garden section. ‘Many events worldwide have been cancelled, but we cannot wait for the situation to get back to normal, so it is essential to find out more about the new products and tools for our industry. Macfrut Digital is a key opportunity in this respect, one that will bring the Italian seed sector together at a truly unique event in the international fruit and vegetable industry.’
Alberto Lipparini, Director of Assosementi, also agrees and points out the opportunities for the sector offered by Macfrut Digital. ‘The seed industry is the first essential link in the production chain. Our companies are committed to research, have an international outlook, and are open to innovation. These three elements (research, internationality and innovation) go hand in hand with Macfrut Digital, a trade fair that simply and effectively creates new business opportunities with the entire world through a simple device. In fact, this event is expected to arouse the interest of all sector professionals, not only because of its uniqueness since it is the first online trade fair offering the opportunity to organise B2B meetings, but also because it is aimed at a much wider audience than the previous ‘physical’ editions, as it is basically open to a worldwide audience.’
Renzo Piraccini, President of Macfrut, is satisfied with the partnership: ‘Assosementi immediately realised what opportunities such an event could offer to the industry as well as the undeniable business advantages for its members at an affordable cost. Bringing the entire seed industry together at Macfrut Digital is the major challenge of this sector, which is open to innovation.’
About Macfrut Digital.
It is the first digital trade fair for the fruit and vegetable sector and will be held from 8 to 10 September 2020 on the Natlive platform. Visitors will be able to access and participate in this three-day virtual trade fair by using a personal device (PC, tablet or smartphone).
Macfrut Digital will consist of two areas: the Exhibition and the Forum. To log in, you must first register on macfrutdigital.com (registration is free of charge). Once logged into the online trade fair, visitors will be able to view an interactive map broken down by product sector and explore all the virtual “stands” to find out more about each exhibitor’s product range, request information, and hold and live stream B2B meetings.
The “Exhibition” part offers exhibitors the opportunity to create a presentation video, catalogues or brochures as well as the opportunity to schedule meetings with buyers and to interact, also face-to-face with live streaming, with professionals from all over the world. Macfrut Digital offers numerous advantages: it is effective, since it allows participants to reach out to a large number of customers and markets directly from their computer; it is simple, since it uses a platform that has been designed also for less computer-savvy people; and it is inexpensive, free of charge for visitors and affordable for exhibitors.